Research Shows Bad Events Make Characters More Likeable, Except When It Comes to Health

October 22, 2024

Research Shows Bad Events Make Characters More Likeable, Except When It Comes to Health

Lucy Brown

PhD student Lucy Brown along with Associate Professor Matthew Grizzard, Senior Lecturer Charles Francemone and PhD students Annie Dooley, Charles Monge and Samantha Flanagan were published in Media Psychology for research showing that viewers tend to like characters more when something bad happens to them, and like them less when something good happens to them. Their research, “More or Less Likeable: The Role of Behavior-Independent Events in the Disposition Formation Process,” shows this tends to be true other than when events are related to health, where viewers like the character regardless of whether the event they go through is good or bad.