Strategic Communication teaches how to develop campaign goals and think strategically to influence stakeholders, the public, and other audiences in order to accomplish an organizational objective. This specialization integrates theory, real-world practice, and skills training, and examines communication through public relations, marketing, crisis communication, advertising, persuasion theory, and communication campaigns.
Students train for careers such as public relations specialists, communication specialists, marketing, communication campaign and information managers, and as communication consultants.
If you are admitted to the major in the Summer 2021 application or later, you will follow the curriculum for Strategic Communication (SCM):
If you were admitted to the major in the Spring 2021 application or earlier, you will follow the curriculum for Strategic Communication (SCM):
General Education requirements for the Bachelor of Arts degree:
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