Strategic Communication teaches how to develop campaign goals and think strategically to influence stakeholders, the public, and other audiences in order to accomplish an organizational objective. This specialization integrates theory, real-world practice, and skills training, and examines communication through public relations, marketing, crisis communication, advertising, persuasion theory, and communication campaigns.
Students train for careers such as public relations specialists, communication specialists, marketing, communication campaign and information managers, and as communication consultants.
Curriculum
Strategic Communication (SCM):
General Education requirements for the Bachelor of Arts degree:
New General Education (GEN) (for students enrolling at OSU in autumn 2022 or later):
Legacy General Education (GEL) (for students enrolled at OSU in summer 2022 or earlier):
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