Communication Analysis and Engagement (CAE) is a broad-based education that focuses on how communication affects society, and how communication can improve society. Students learn to analyze the uses and effects of media in society, how public advocates and international communication systems operate and how diversity and culture affect communication in community life. Students learn the communication practices that help build and maintain important relationships in personal and corporate life, and they learn how communication interventions and campaigns can improve the public’s understanding about pressing public issues like health, science and the environment.
This specialization prepares students to become critical thinkers and effective problem solvers for careers in both the public and private sectors, such as in business management, government relations, or as communication specialists in a health or political organization. The specialization also provides excellent preparation for graduate school or law school.
If you are admitted to the major in the Summer 2021 application or later, you will follow the curriculum for Communication Analysis & Engagement (CAE):
If you were admitted to the major in the Spring 2021 application or earlier, you will follow the curriculum for Communication Analysis & Practice (CAP):
General Education requirements for the Bachelor of Arts degree:
The broad array of offerings in CAE includes five thematic clusters, provided to offer students some direction in course selection:
- Media Effects
- Communication Competencies for Leadership
- Communication for Advocacy, Politics and Citizenship
- Communication, Diversity and Culture
- Health, Environment, Risk and Science Communication
Students are not restricted to courses within a single thematic cluster, but encouraged to choose courses from within and between clusters to fit their career goals.
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