Two students from Associate Professor Joseph Bayer’s undergraduate Social Media Analytics course conducted analyses using data collected from Infegy that were published as Insight Briefs. Infegy is the School of Communication industry partner for social media data, and its platform is used as the basis for the course.

Undergraduate Jenna Melville, a Neuroscience and Communication Technology student, published her analysis of “deinfluencing,” which is a trend that involves influencers describing which products are not worth buying and the reasons why. Her analysis “investigates the motivations behind the shift from overconsumption to mindful consumption and explores how microtrends keep the movement relevant over time.”

Ellie Ji, an incoming master’s student in Communication, published her analysis on the rise and controversy of AI-generated art. She used Infegy to look at sentiment analysis, demographic, keyword clustering and trending capabilities on social media activity to consider real-time attitudes.