Ohio State’s Black Advertising Strategic Communication Association (BASCA) traveled to New York City on Feb. 21-23. The trip was planned with the goal of allowing students the chance to develop closer connections and visit some of the world’s largest advertising and public relations agencies. This opportunity allowed senior members of BASCA to network with various companies and develop a greater understanding of the field students want to enter through internship and job opportunities.
The students toured a variety of companies, each offering a different view in the world of strategic communication, including BBDO Worldwide, The New York Times, Edelman and Good Morning America. At each company, the students toured and met a variety of executives.
Shayla Baker, fourth year strategic communications major and BASCA president, helped plan the trip.
“At OSU we have such a diverse network, but not a lot of people get the experience of actually going out there and meeting people they wouldn’t meet on a day to day basis,” said Baker.
One of the most memorable experiences for Dr. Osei Appiah, current BASCA adviser, was visiting BBDO Worldwide, which is the second largest advertising agency in the world. At BBDO, the executive vice president creative director spent time with each of the students.
“The executive vice president creative director at BBDO showed his enthusiasm and love for creating great advertisements, and his commitment and support for issues of diversity,” Appiah said.
Students like Adrian Ward, a freshman strategic communication major, built the confidence to step outside themselves and network with various professionals. Ward enjoyed meeting and speaking with retired NFL player Michael Strahan, who is now a host on Good Morning America, as well as Tom Kelly, the executive producer of the show.
Article written by student Abigail Trismen